Replace Labels with Lived Experience™
People are more than categories.
A message can be clear, concise, and technically accurate, and still fail to connect. The problem is not simply whether people can understand the words. Communication is more than making information easier to read.
Public health organizations often define audiences by demographics, diagnoses, behaviors, or risk categories. But these labels do not tell us what people understand, whom they trust, what barriers they face, or whether they can act on a message.
A message can be clear, concise, and technically accurate, and still fail to connect. The problem is not simply whether people can understand the words. Communication is more than making information easier to read.
Public health organizations often define audiences by demographics, diagnoses, behaviors, or risk categories. But these labels do not tell us what people understand, whom they trust, what barriers they face, or whether they can act on a message.
From labels to communication that connects.
The LIVED Framework is a human-centered approach that brings together public health, health literacy, accessibility, and lived experience.
The LIVED Framework is a human-centered approach that brings together public health, health literacy, accessibility, and lived experience.
- L — Look Beyond the Label
- I — Investigate Lived Experience
- V — View Through Their Eyes
- E — Evolve the Message
- D — Deliver, Listen & Refine
Choose the level of support you need
Whether you need an expert assessment, collaborative guidance, or a complete communication process, each engagement is designed around a specific organizational need.
Option A: Message Connection Review
Expert recommendations for your team to implement
A focused assessment of an existing public health communication product.
Includes:
Teams with internal writing and design capacity needing an informed outside perspective.
Option B: Collaborative Message Refresh
We strengthen the communication together
A guided process to evaluate and revise one priority communication product.
Includes:
Teams that want an improved product while strengthening their own communication practices
Option C: Message Connection Review
Lived Experience Communication Project:
I lead the process from discovery through delivery
A more comprehensive engagement grounded in stakeholder insight and lived experience.
Includes:
Organizations addressing an important or complex communication challenge that need a complete process.
Whether you need an expert assessment, collaborative guidance, or a complete communication process, each engagement is designed around a specific organizational need.
Option A: Message Connection Review
Expert recommendations for your team to implement
A focused assessment of an existing public health communication product.
Includes:
- Review of one publication, up to five pages
- Assessment of plain language, tone, audience assumptions, and actionability
- Annotated recommendations
- Prioritized revision checklist
- 45-minute findings consultation
Teams with internal writing and design capacity needing an informed outside perspective.
Option B: Collaborative Message Refresh
We strengthen the communication together
A guided process to evaluate and revise one priority communication product.
Includes:
- Review of relevant background and audience information
- 90-minute collaborative working session
- Revision of one product, up to five pages
- One round of consolidated feedback
- Brief messaging guide
Teams that want an improved product while strengthening their own communication practices
Option C: Message Connection Review
Lived Experience Communication Project:
I lead the process from discovery through delivery
A more comprehensive engagement grounded in stakeholder insight and lived experience.
Includes:
- Project kickoff and communication assessment
- Review of existing research and community feedback
- Three to five stakeholder or frontline-staff conversations
- Findings and message recommendations
- Development or revision of up to three related products
- Two rounds of consolidated feedback
- Final presentation and implementation checklist
Organizations addressing an important or complex communication challenge that need a complete process.
Ready to create communication that connects?
Let's talk about the message you are developing, the people you need to reach, and the level of support your team needs.
